there’s a new player in the sock game [Thirty48 review].

24 Jan

[Thank you to everyone who entered my Clif Bar giveaway! Winners have been notified via e-mail.] 

As a long-distance runner, I’m prone to blisters, calluses, and other weird #runnerproblems.  (I mayyyy have lost 2 toenails a month after running my first full marathon.  TMI?  Thought so).

Anyway, I was really excited to hear about a new sock (and compression sleeve) brand called Thirty48. I initially heard about them because my friend Kristina is a brand ambassador for them (she’s also in this video –>)


I also like how they named the brand — “There are 30.48 centimeters for every foot.  And for every foot, there is Thirty48.” Someone’s clever over there…

I recently signed up to be part of a focus group for them, and they sent me a pair of running socks to review. I was impressed by how “high-tech” they looked when they arrived, and I also like their “sock geeks” mantra.

photo 1 (8)

I didn’t love a couple of things about the packaging.  First, I thought that the “Ru” logo was a little bit confusing — I see what they were going with, but I thought it was a little prominent since the name of the brand is not “Ru” but is “Thirty48.”  I like the science theme, though.

I also had to work to find out what size the socks were — on the back of the packaging there was a chart that then sent you to count the number of squares on the heel of the sock to tell you your size.  That’s a lot of trouble to go to to figure out if these are going to fit me or not.

I put them on and instantly felt like these socks were an upgrade over what I usually wear (normally Saucony socks, sometimes Injinji toe socks).  They are form-fitted, and there is a left and a right sock so the support is optimized.  My arch-less feet dug that.

photo 2 (6)

I dove right in and tried out Thirty48 for a total of 15 miles last Friday.  Although my sports bra chafed my right side pretty raw, I did not have even the smallest formation of a blister after that sweatfest, and my feet felt good.  I really liked that aspect of these socks.

photo 4 (4)

I wore them again for my run on Tuesday with my DTLA Running Group and they felt cozy, structured, and supportive during my 6.5 mile run.

I’d like to try their compression sleeves and see how they compare to Zensah and ProCompression.

Do you have a go-to sock or compression brand? Please let me know! 

9 Responses to “there’s a new player in the sock game [Thirty48 review].”

  1. Jillienne @ ChasingRaspberries January 24, 2014 at 9:48 am #

    Eeek! You lost two toenails during you first marathon?! That’s scary… I am training for my first marathon right now!

    • gillian January 24, 2014 at 11:50 am #

      It was so weird — I had blisters after the first one and then two toenails gradually fell off. Sounds way worse than it really was (new ones were already grown in). Again, TMI, but it is a #marathonerproblem. Hope training is going well for your first one!

  2. Ashley @ Brocblog January 24, 2014 at 10:36 am #

    They sound great! Ive been running in asics socks and they are super soft and I love procompression for after a run and occasionally during.

    • gillian January 24, 2014 at 11:51 am #

      Compression has been KEY for me. Last week my calves rocked up and Charley horsed on a 12 mile run. Today, 18 miles with no problem – and the only difference really was that I wore compression sleeves today.

  3. Coco January 24, 2014 at 6:11 pm #

    Maybe since I max out at 10 miles, I haven’t had too many problems with socks. I like RRS brand, and a few others. I have Zensah and ProCompression socks, and don’t really prefer one over the other.

    • gillian January 25, 2014 at 9:02 am #

      Haven’t heard of RRS brand, I’ll have to look into those!

  4. Marie Oliveira January 25, 2014 at 8:02 am #

    I’m like Coco and haven’t had issues with socks. I’ve not run more than 5 miles. Although I did wear running shoes a full size smaller than I should’ve been wearing and that caused some major toenail issues that I’m still dealing with two years later! ha! I don’t think talking about feet is ever tmi for runners. I have a few Belugas, which I love and a few SmartWools, which I don’t love but they’re good enough.

    • gillian January 25, 2014 at 9:02 am #

      That’s good that you haven’t really had problems! I feel like blisters are par for the course for me, so I’m excited to have found something that minimizes that.


  1. sock love. [Thirty48 ambassador program]. | That's G - February 21, 2014

    […] I’d tried out the socks before and LOVED how they kept my toes blood and blister free through long mileage. […]

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